Mark your calendars and dry clean your formal wear, please, Twitter Marketing For Mortgage Professionals, the long-awaited social-media guide book, is scheduled for release June 27. Can’t wait that long to get the book? You can pre-order the Kindle version and paperback right here:
Twitter Marketing For Mortgage Professionals shows mortgage loan originators (MLOs), in particular, how to rocket their referrals and leads using under-the-radar strategies and tactics for precisely targeting their ideal partners and prospects.
Twitter is the ultimate open forum. All conversations are in full view, and everyone can be reached by simply including their Twitter handle (name) in a tweet. There’s no need to first request a connection like on Facebook or LinkedIn, so you can start building your community immediately.
The book shows MLO’s smart (and easy) ways for creating useful tweets with content curation and how to take advantage of keywords, hashtags, retweets and more. The chapter on mastering Twitter’s search feature is worth the price of the book alone.
And the really good news? Twitter is fast, convenient and easy. More than 85 percent of platform’s 300 million users access the platform via their their smart phones. The 140-character tweet limit ensures brevity, so it’s easy to pop in and out several times a day in order to catch the attention of your audience when they’re also using the platform.
We’re all in the attention business.
Twitter offers MLOs the perfect platform for getting noticed, seen, heard and understood. It’s the perfect platform for gaining attention before the first phone call or face-to-face meeting with a referral partner or client. It will save you from the pain and rejection of hours spent cold calling.
Get this book and get started today building your audience, getting more referrals and rocketing your leads with Twitter.